Social media management
for Artus
01 - Project details
For ARTUS (https://weartus.com/), a premium sunglasses eCommerce brand, I designed a social media strategy to increase brand awareness, engagement, and sales. The plan included creating content calendars for Instagram and Facebook, launching giveaways and hashtag campaigns to drive user-generated content, and collaborating with influencers on product seeding campaigns.
02 - Goals & KPI
The main goals were to grow Instagram followers by 30%, increase website traffic from social media by 20%, and boost user-generated content by 15%. These efforts delivered measurable results, including a 35% growth in Instagram followers, a 25% increase in website traffic, and an 18% boost in user-generated content. This comprehensive approach strengthened ARTUS’s position as a trendy, high-quality sunglasses brand while delivering a significant impact on overall performance.
03 - Creatives
Before
After
04 - Analytics
+35%
in Instagram followers within 6 months.
+24%
website traffic from social media.
+18%
user-generated content via hashtag campaigns.
Overall - Strengthened ARTUS’s positioning as a trendy, high-quality sunglasses brand.
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