Our project focuses on developing a comprehensive digital marketing strategy, including social media management, content creation, influencer collaborations, and email campaigns to evolve a community and update loyal customers during every season.

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02 - Goals & KPI

Increase brand awareness, grow social media engagement, and drive website traffic by positioning Krollit as a trusted provider of industrial and artisan machinery for woodworking and metalworking. Key performance indicators included follower growth, particularly among Italian DIY enthusiasts, increased engagement rates through strategic content and influencer partnerships, higher website traffic from social media referrals, and lead generation through inquiries and direct messages